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Email marketing services

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Are you a teacher-author looking to grow your business in 2019? Then my Virtual Assistant services are designed to help you with your journey.  Before we jump into the services that I can offer you, let me tell you a little bit about myself and why I might be a great fit to help you grow your business.

My business experience

Greetings from London!

I have real-world experience in three areas key to help you with email marketing. First and foremost, I am a teacher. I have 10 years in the classroom under my belt. I understand how teachers work, the pressures they are under, and how we can serve them effectively. But I haven't always been in a teacher. In fact, I didn't transition into teaching until I was over 30 years old.  

The first 12 years of my life after university, were spent working in big business. I spent 3 years working in a dedicated sales and marketing business, where I did everything from direct sales to pitching clients. I learned how to communicate without being pushy or sounding like those advertising people on the TV. My most appreciated skill was the ability to build honest, authentic, and transparent relationships with clients. 

I spent the next 9 years working at two global professional services firms. I learned the skills of serving and selling. Our clients returned to us time and time again because of our expertise and our willingness to go the extra mile for them. It was this commitment to their individual needs that saw my team becoming one of the most successful in the country.

So my experience covers teaching, marketing, and sales. So I am in a fantastic position to use my 20 plus years of experience to support you this year!

Email marketing services

I have four levels of services available to help your build your email list and develop your email marketing strategy this year. All you need to do is choose the one that works best for you!

Level 1: Getting started

This package is for those businesses that are just starting out with email marketing.  I see so many small business owners who know they need to start an email list, but time just gets away from them and it can seem overwhelming. I can help you. My Getting Started package will get you started on this journey.  This one-off package includes:

  • A simple questionnaire to explore and define your email marketing needs
  • Assistance in identifying the types of lead magnets to suit your niche
  • Recommendations on email service providers to suit your needs and pricing
  • Advice regarding your initial welcome funnel
  • Top tips for getting getting start with your email list
  • A short PDF workbook to help you plan and define your email marketing strategy

The cost of the Getting Started package is a one-off payment of $50 / £45*.

Free 12 month email content calendar for teacher authors

Sign up below for your free content calendar and email marketing tips!

Level 2: Email List Start Up

In this package, I will build you one complete welcome email funnel. This package is for someone who knows what they want to offer their clients and needs the set-up taken off their hands!  The outcome for you is: an opt-in form ready to place on your blog or social media, a linked and delivered lead magnet (you create this) to entice your customers to sign up, and a 3 email welcome funnel to showcase the best that you have to offer.
This one-off package includes:

  • A simple questionnaire to explore and define your email marketing needs
  • Online consultation / discussion regarding requirements
  • Set up of one complete email funnel
  • Retrieval of your created lead magnet from shared work-space (Google Drive)
  • Design, creation, and set up of opt-in form on email service provider (Convertkit, Mailchimp, Mailerlite)
  • GDPR compliance
  • Using client email service provider to set up initial welcome funnel for lead magnet
  • Creation of welcome funnel will include 3 emails (using drafted text and ideas from you)
  • Relevant tagging of new subscribers

 This package includes a maximum of 6 hours of work in total for a one-off price of $175 / £150*.

Level 3: Ongoing weekly email / newsletter support

If you are looking to better serve and better connect with your email list, then this package is designed just for you. You have an email list and you have customers - now all you need to do is turn them into raving fans. This ongoing weekly email support package is designed to help you achieve just that!  Please note that this level of service does require you to draft your weekly email text. If you are looking for me to write your email text for you, then have a look at the bespoke package below.

Included in this package is:

  • A commitment to 5 hours per month working on your business
  • Retrieving your drafted email text from shared workspace (Google Drive)
  • 4 emails a month, one per week (a fixed day and time each week)
  • Proofreading, editing, and correcting text
  • Spam checking and testing email for optimum open rates
  • Using client email service provider (Convertkit, Mailchimp, Mailerlite)
  • Copying updated email text into newsletter template
  • Inserting images are requested
  • Adjusting the format to ensure that it looks great
  • Adding bullets, headings, bold, italics as suits the client style
  • Creating UTM links for emails and tags / segmentation for any links used
  • Scheduling the email for delivery to your list

This package is an on-going package costing $125 / £100* each month.

Level 4: Bespoke email marketing support

This bespoke package includes everything from the ongoing weekly email support package with the addition that I will write your email text for you.  This level of email marketing support includes:

  • One weekly email at the cost of $2 / £1.50 per word
  • A maximum of one hour per week drafting and editing your email
  • Shared work-space document with ongoing email calendar
  • You will pay the monthly package in advance
  • You will then be invoiced for the email cost each week after the draft has been sent for your approval

If you are interested in any of my email marketing services, then please email me on louisa@literaturedaydreams.com

*All packages must be paid for in advance. Prices are subject change, existing customers will be notified 30 days before any price increases are made.

Free 12 month email content calendar for teacher authors

Sign up below for your free content calendar and email marketing tips!